Understand the current picture
Goals, audiences, channels, available data and in-house resources.
Services / Strategic consulting
Strategic consulting
The activity is there. It needs direction.
I help connect marketing to your business goals: choosing priorities, making better use of budget and bringing coherence to the work already under way.
Does this sound familiar?
When it can help.
- You are running several initiatives without clear criteria for setting priorities.
- You invest in content or campaigns but struggle to see what is working.
- Your positioning is hard to recognise and your message changes from one channel to another.
- You want senior input to make decisions and guide the people delivering the work.
Who it is for
A path built around your context.
For small and medium-sized businesses, larger organisations, independent professionals and coaches looking for more coherent marketing. We can focus on a specific issue or the wider strategy.
How we work
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02
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Clear steps from the start.
Set the priorities
Decide where to act, by which criteria and in what order.
Review the decisions
Compare the data with your goals and adjust the plan.
What you take away
A plan you can put to work.
- A shared view of challenges and opportunities.
- Priorities and guidance for positioning, channels and investment.
- A work plan with clear responsibilities and indicators to track.
Frequently asked questions
Let’s make things clear.
A few useful answers before you choose a path.
Do you also manage channels day to day?
My role is strategic: analysis, direction and decision support. Your team or suppliers can carry out the agreed work, with coordination defined in advance.
Do we need to have a strategy already?
No. We can build a strategy from scratch or review the direction you already have. We start with what exists and what you want to achieve.
How many sessions will we need?
It depends on the scope. After our first conversation, I will propose goals, format and timing rather than a standard number of sessions.
Do you only work in Milan?
I am based in Milan and also work online. On-site meetings and travel are agreed around the project.
Let’s start with your situation.
Tell me what is happening and what you would like to change.