Strategic guidance to organise and coordinate your marketing team.
I work at senior level to clarify priorities, budget, responsibilities and processes. As an external strategic partner, I help your in-house team work with more autonomy, improve workflows and reduce fragmentation.
- Format:
- • In-person meetings in Milan and remote coordination
- • Project-based work or a medium-term engagement
- • Focus on processes, advertising, automation and AI
When leadership needs to bring processes back into focus.
The team may already have the skills and tools. What is often missing is a shared structure for using them consistently and measuring progress.
- • Too many initiatives are open at once, and priorities change every week.
- • Briefs and requests are scattered across email, chats, meetings and notes, causing delays.
- • Decisions and approvals are slow, drawing leadership into every detail.
- • Responsibilities between in-house staff, agencies and external suppliers are unclear.
- • Marketing tools and CRMs are in place, but workflows have not been documented or adopted by the team.
Strategic oversight for your marketing function.
Training builds skills. Team advisory helps people apply them to everyday processes and decisions.
- Priorità & Budget
- Collego le attività digitali agli obiettivi commerciali complessivi dell’azienda, monitorando l’andamento economico e ottimizzando l’investimento media sulle campagne.
- Responsabilità & Flussi
- Chiarisco i ruoli del reparto di marketing, stabilisco passaggi decisionali lineari e riduco i colli di bottiglia organizzativi.
- Processi & Automazioni
- Metto ordine nella gestione delle richieste interne ed esterne, configurando sistemi di marketing automation e regole chiare per l’integrazione nativa dei software di lavoro.
- Coordinamento Partner
- Facilito e supervisiono la relazione tra la direzione, il team aziendale e i fornitori esterni già attivi. Se il progetto lo richiede, posso attivare e coordinare una mia rete stabile di partner specializzati verticali.
- Autonomia Operativa
- Accompagno passo dopo passo le risorse interne nell’adozione delle nuove procedure concordate, verificando l’efficienza organizzativa sul campo.
A structured five-step process.
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01
Initial alignment
A working session with leadership and the team lead to agree business goals, constraints and how progress will be assessed.
Outcome: Agreed scope and team-level indicators.
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02
Review and audit
I review day-to-day work, speak with the team, look at current tools and map bottlenecks in the workflows.
Outcome: A process map and prioritised list of issues.
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03
Design and set-up
Agree new guidelines, simplify procedures, plan automated workflows and prepare an implementation roadmap.
Outcome: A strategic roadmap and documented roles.
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04
Application and practical testing
Work alongside the team on real projects and campaigns. Collaborative sessions help test new workflows and improve cumbersome steps.
Outcome: Documented workflows tested by the team.
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05
Review and independence
Review marketing data and the team’s ability to use the new workflows independently, then plan a clear handover.
Outcome: A more organised, self-sufficient team.
Let’s put your team’s priorities in order.
Let’s make things clear.
A few useful answers before you choose a path.
Can you support an existing team or agency?
Yes. We can clarify priorities, roles and decision-making, coordinating the people already involved. If specialist skills are needed, I can help you bring in trusted partners.
How do you define timing and investment?
Once we have clarified the goals and scope. The proposal sets out the work, format, timing and fee. An introductory call does not commit you to a project.
Do you only work in Milan?
I am based in Milan and also work online. On-site meetings and travel are agreed around the project.